Privacy Policy

Last updated: November 09, 2025

Your Privacy Matters

At Lemly Marketplace, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use our platform. We comply with GDPR and other applicable data protection laws.

1

Information We Collect

We collect different types of information to provide and improve our services:

Personal Information

  • Name, email address, phone number
  • Billing and shipping addresses
  • Payment information (processed securely by our payment partners)
  • Government-issued ID (for sellers/streamers during KYC verification)

Transaction Information

  • Order history and purchase details
  • Product reviews, ratings, and photos
  • Communication with sellers and customer support
  • Returns, refunds, and dispute information

Technical Information

  • IP address, browser type, and device information
  • Cookies and similar tracking technologies
  • Usage data and analytics (pages visited, time spent, features used)
  • Location data (approximate location based on IP address)

Streamer-Specific Information

  • Bank account details (IBAN) for payouts
  • Tax identification numbers where required
  • Photos of products, receipts, and price tags
  • Shipping and tracking information
2

How We Use Your Information

We use your information for the following purposes:

  • To provide our services: Process orders, manage accounts, facilitate transactions between buyers and streamers, handle payments and refunds.
  • To communicate with you: Send order confirmations, shipping updates, customer support responses, and important service announcements.
  • To improve our platform: Analyze usage patterns, conduct research, develop new features, and enhance user experience.
  • For security and fraud prevention: Verify identities, detect and prevent fraud, protect against unauthorized access and abuse.
  • For marketing (with your consent): Send promotional offers, product recommendations, and newsletters. You can opt out anytime.
  • To comply with legal obligations: Respond to legal requests, enforce our terms, protect our rights and those of our users.
  • To personalize your experience: Show relevant products, remember your preferences, provide customized recommendations.
3

Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

Contractual Necessity

Processing necessary to perform our contract with you (e.g., fulfilling orders, processing payments).

Legitimate Interest

Processing necessary for our legitimate business interests (e.g., fraud prevention, improving services).

Consent

Processing based on your explicit consent (e.g., marketing communications, optional features).

Legal Obligation

Processing required to comply with legal requirements (e.g., tax laws, anti-money laundering).

4

How We Share Your Information

We may share your information with the following parties:

Streamers (Personal Shoppers)

We share necessary order information (shipping address, product details) with streamers to fulfill your purchases. Streamers are bound by confidentiality obligations.

Payment Processors

We use secure third-party payment processors (e.g., Stripe, PayPal) to handle transactions. They receive payment information necessary to process your purchases.

Shipping and Delivery Partners

We share shipping information with carriers (e.g., Mondial Relay, InPost) to deliver your orders.

Service Providers and Vendors

We work with trusted service providers for cloud hosting, analytics, customer support, email services, and fraud detection. They only access data necessary for their services.

Legal and Regulatory Authorities

We may disclose information when required by law, court order, or to protect our rights, property, or safety, or that of our users.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Important: We never sell your personal information to third parties for their marketing purposes.

5

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how you use our platform.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the platform to function (e.g., session management, security).
  • Performance Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Functionality Cookies: Remember your preferences and settings.
  • Marketing Cookies: Track your activity to show relevant ads (only with your consent).

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality. You can manage your cookie preferences in our Cookie Settings.

6

Data Security

We take data security seriously and implement industry-standard measures to protect your information:

Encryption

All data transmitted is encrypted using SSL/TLS protocols.

Secure Storage

Data stored on secure servers with restricted access controls.

Access Controls

Limited employee access on a need-to-know basis.

Regular Audits

Periodic security assessments and vulnerability testing.

Important Security Note

While we implement strong security measures, no method of transmission over the internet is 100% secure. Please keep your account credentials confidential and report any suspicious activity immediately.

7

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Account information: Retained while your account is active and for a reasonable period after account closure for legal and business purposes.
  • Transaction records: Retained for 7 years to comply with tax and accounting regulations.
  • Marketing data: Retained until you withdraw consent or request deletion.
  • Technical logs: Typically retained for 90 days unless needed for security investigations.
8

Your Privacy Rights

Under GDPR and other data protection laws, you have the following rights:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete data.

Right to Erasure (Right to be Forgotten)

Request deletion of your personal data, subject to legal obligations.

Right to Restrict Processing

Request limitation of how we process your data in certain circumstances.

Right to Data Portability

Receive your data in a structured, commonly used format or transfer it to another service.

Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent.

Right to Lodge a Complaint

File a complaint with your local data protection authority if you believe your rights have been violated.

To exercise any of these rights, please contact us at privacy@lemly.com. We will respond to your request within 30 days.

9

International Data Transfers

Lemly operates internationally, and your data may be transferred to and processed in countries outside your country of residence, including countries that may not have the same data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions by the European Commission
  • Data processing agreements with third-party service providers
10

Children's Privacy

Lemly Marketplace is not intended for use by individuals under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@lemly.com, and we will take steps to delete such information.

11

Third-Party Links and Services

Our platform may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties.

We encourage you to read the privacy policies of any third-party services you visit or use. This Privacy Policy applies only to information collected by Lemly Marketplace.

12

Marketing Communications

With your consent, we may send you marketing communications about:

  • New products and special offers
  • Personalized product recommendations
  • Platform updates and new features
  • Exclusive promotions and sales

You can opt out at any time: Every marketing email includes an unsubscribe link, or you can manage your preferences in your account settings. You can also email us at unsubscribe@lemly.com.

Note: Even if you opt out of marketing communications, we will still send you important transactional emails (order confirmations, shipping updates, account notifications).

13

Automated Decision-Making and Profiling

We may use automated systems and algorithms to:

  • Detect and prevent fraudulent transactions
  • Personalize product recommendations
  • Analyze user behavior to improve services
  • Assess streamer performance and eligibility

You have the right to request human review of automated decisions that significantly affect you. Contact us at privacy@lemly.com to exercise this right.

14

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you via email or through a prominent notice on our platform
  • Obtain your consent where required by law

Your continued use of Lemly Marketplace after changes indicates your acceptance of the updated Privacy Policy.

15

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Officer

Lemly Marketplace
Attn: Data Protection Officer
[Your Address]
[City, Country]

Phone

+[Your Phone Number]

Monday - Friday, 9:00 AM - 6:00 PM (Local Time)

Online Help Center

https://help.lemly.com

Response Time: We aim to respond to all privacy-related inquiries within 30 days. For urgent matters, please mark your email as "URGENT" in the subject line.

Additional Privacy Resources

Cookie Policy

Learn more about how we use cookies and tracking technologies.

View Cookie Policy →

Data Subject Access Request Form

Submit a formal request to access, correct, or delete your data.

Submit Request →

Terms & Conditions

Read our marketplace terms of service

Streamer Agreement

Terms for personal shoppers

Help Center

Get answers to privacy questions